• By Jamie Dunphy
  • 02 Jul, 2020

GETTING ON THE ‘FOR YOU’ PAGE

TikTok’s rise in trend has been heavily due to word of mouth and strong marketing muscle from its Chinese parent company, ByteDance. It might also have something to do with the fact that, as a fun, short-form-video-based social network, it feels like the previously popular Vine app with the dial turned to the max. What separates it somewhat from its predecessor is the feature of “For You” page.

What you’ll find in For You page

The For You page is the front page of TikTok, the landing place when users open the app and the first thing you enter when you signed up. The videos on this page are populated by a recommendation algorithm that is unbeknownst to anyone outside of TikTok.

The closest analog to the For You algorithm is Instagram’s “Explore” page. They are both designed around the idea that “If you’re into this thing, you might also be into this other thing.” The difference, however, is that each app is the inverse of the other. If you load up Instagram, you’re greeted by a feed of people you follow, and you can pop over to the Explore tab. TikTok opens to the For You page, so the people you’ve actually chosen to follow are secondary to the algorithm’s continuously updating recommendations.

It’s personalized to each user, but it feels as if it’s universal because of its role as the app’s main section. Because of this, TikTok users try to growth-hack their way into the For You page similar as getting on a lot of views from a video on For You page is the fastest way to get more followers on TikTok. After some digging, we found a few key tips on how you can get your videos up on the page.

Quality footage

Upon first glance, your video footage should be of high quality. People will be more likely to view and engage with your content if it’s crisp and clear rather than blurry. Good lighting when recording your video can brighten your chance of landing on the “For You” page.

Use trending hashtags

When captioning your video, make sure to include popular hashtags. You want to include hashtags that are relevant to your video topic as well as ones that are trending. Some people claim that including #foryou or #foryoupage or #fyp. TikTok users believe that adding these tags helps give them a boost in the eyes of the almighty algorithm.

Incorporate trends & challenges

Research popular trends and challenges, which change weekly. Tik Tok favours videos that are relevant. Make short videos. Participate in memes. Use trending sounds and do dance challenges. As with every other algorithm-powered social network, surfing the trend wave is a lot easier than coming up with your own.

Interact with other users

It’s very important to interact with other users. You should like and comment on other peoples’ videos as well as make friends on Tik Tok. Liking and replying to peoples’ comments on your videos can also help you gain traction and get your recent videos appearing on the “For You” page.

Have a strong authentic following

Lastly, having thousands of engaging followers on your profile and videos is a sure-fire way of getting to the For You page. For You also includes videos that have a lot of activity and engagement and to do that, you need to have a lot of eyes on your videos. TokGrowth specialties in bringing organic, REAL followers to your profile using their automated service. It doesn’t mean you get millions of followers overnight, but it does grow your following with authentic users engaging with your profile. You can get started pretty easily and our 24/7 team are here to answer any questions you might have!